Razor Signal brings together years of experience in SEO, conversion optimisation and digital performance to help businesses improve their online visibility and grow with confidence. We take a focused, data-led approach to identifying opportunities, refining strategy and creating measurable results in an increasingly competitive digital landscape.
Chris began his career after completing a degree in Computer Science, moving into sales and marketing where he developed a strong understanding of how businesses attract, engage and convert customers. During this time, he began supporting friends and businesses with their marketing and search engine optimisation, quickly discovering a passion for improving digital performance.
He went on to establish his own consultancy, working with a wide range of businesses including e-commerce brands, professional services and local companies. Across these projects, he consistently delivered measurable improvements in visibility, traffic and revenue, building a reputation for combining technical expertise with commercial thinking.
As his experience developed, Chris worked with high-profile entrepreneurs and growing businesses, including supporting Shaf Rasul on SEO campaigns and broader digital strategy. This included improving organic visibility while aligning brand presence across search and social channels.
Alongside his consultancy work, Chris gained experience within complex and high-performance environments. His work has spanned financial services, enterprise organisations and global businesses, including roles focused on conversion rate optimisation, performance marketing and digital growth. This experience strengthened his ability to connect search visibility with user behaviour, data analysis and commercial performance.
Razor Signal brings this experience together.
Today, the focus is on helping businesses improve how they are discovered across both traditional search engines and emerging AI-driven platforms. By combining SEO, AI search optimisation and conversion intelligence, Razor Signal works to ensure that increased visibility translates into measurable growth.
The ambition is clear: to build a leading search marketing and AI visibility agency that helps businesses stay competitive in a rapidly evolving digital landscape.
Behind every strategy is a combination of experience, insight and the right technology.
We use leading analytics, search and optimisation platforms to understand performance, identify opportunities and make informed decisions that improve digital growth. From search intelligence and website analysis to user behaviour and conversion optimisation, our approach is built around understanding what drives results.
With advanced certification in digital copywriting from the Institute of Data and Marketing (IDM), combined with hands-on experience across platforms including Google Analytics, Adobe Analytics and SEMrush, we bring together technical knowledge and commercial thinking to create strategies that deliver measurable impact.
© 2026 Razor Signal. SEO & AI Search Optimisation Specialists delivering measurable growth for ambitious businesses.
